Automotive Sector Ground Zero For PLM Battles

By Beth Stackpole – The automotive sector, which has a deep roots in evolving PLM software and practices, is shaping up as a fresh battleground for the major vendors.

Dassault Systémes announced a 10-year partnership with BMW, in which the automotive giant will use the V6 PLM solutions to develop the future electrical, electronics and embedded software (E/E) architecture of BMW cars. For its part, PTC announced that after a two-year benchmark test, Hyundai Motor Company and Kia Motors Corp. (HKMC) have selected Windchill as their enterprise PLM platform for the entire vehicle, not just the power train-which is the one area in automotive where PTC has historically held traction. Siemens PLM Software also got in the automotive act with its announcement this month that Aston Martin will standardize global sports car development processes on NX for integrated computer-aided design, manufacturing and engineering analysis, as well as Teamcenter to manage product and process knowledge. more>

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