The Leader’s Guide to Storytelling, Author: Steve Denning.
By Steve Denning – Storytelling is a key leadership technique because it’s quick, powerful, free, natural, refreshing, energizing, collaborative, persuasive, holistic, entertaining, moving, memorable and authentic. Stories help people make sense of deep change.
Leadership storytelling is inherently well-adapted to handling the intractable leadership challenge of changing a corporate culture. Storytelling translates dry and abstract numbers into compelling pictures of the future.
Storytelling is a crucial tool for culture change, because often, nothing else works. more> http://tinyurl.com/nvplocp