The century of American global domination of language is over

BOOK REVIEW

That’s the Way it Crumbles—The Americanization of British English, Author: Matthew Engel.

(glasbergen.com)By Cassie Werber – While some argue that the infiltration of American English is constantly speeding up, Lynne Murphy, a reader in linguistics at the University of Sussex, says that in fact the great era of American English as the language of the world was the 20th century, and it’s over.

“American culture (and words) could easily spread in the 20th century because it was hard to produce and distribute recorded entertainment, but the US had the capacity and the economy and the marketing savvy to do so,” Murphy wrote in a recent blog.

What’s changed in the 21st century, she suggests, is that the internet has re-formed our relationship with media, making audiences less purely receptive, and more able to seek out the content that interests them. Ultimately, she argues, there’s more “exchange of words between people, rather than just reception of words from the media.”

Now, Britain is seeing “a huge torrent” of language from the US, and being constantly changed by it. more> https://goo.gl/L84Ikg

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