Your Brain Wasn’t Built to Handle Reality

By Barry Ritholtz – I just love data points like this. They say so much about humans as a species — how we process information, our inability to look dispassionately at a situation, the ever-present cognitive errors, even the challenges of reaching a simple, rational conclusion based on evidence.

There are lessons here for those who want to better understand how their own minds operate, and how they can manage their own behavior.

  1. We seek information to reinforce our beliefs.
  2. Selective perception prevents us from becoming fully informed.
  3. The ability to step out of ourselves to see the world from a different angle or perspective is hard.
  4. Emotions get in the way.
  5. Objectively measuring data isn’t our strong suit.

We believe what we want to believe, regardless of the evidence. more> https://goo.gl/ENT8uZ

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