Jennifer Kinon On Taking Chances
By Serena Fox – Jennifer Kinon loves to build big identity systems. “The bigger, the better,” says Kinon, who with partner Bobby Martin co-founded New York-based Original Champions of Design as a firm that specializes in creating cohesive visual identities for brands.
Recently, Kinon embarked on the biggest and most high-profile identity campaign of her career when she took a 16-month hiatus to serve as design director of Hillary for America. Despite the outcome of last year’s presidential election, Kinon and her team of 16 designers were widely lauded for applying a rigorous brand strategy that produced a memorable and unified branding and social media campaign. more> https://goo.gl/tMnXKr