By Kent Harrington – Last week, Congress unveiled legislation that http://blogs.strategygroup.net/wp2/economy/?p=63300&preview=truewould force Facebook, Google, and other social media giants to disclose who buys online advertising, thereby closing a loophole that Russia exploited during the election.
Strip away the technobabble about better algorithms, more transparency, and commitment to truth, and Silicon Valley’s “fixes” dodge a simple fact: its technologies are not designed to sort truth from falsehoods, check accuracy, or correct mistakes. Just the opposite: they are built to maximize clicks, shares, and “likes.”
Despite pushing to displace traditional news outlets as the world’s information platforms, social media’s moguls appear content to ignore journalism’s fundamental values, processes, and goals. It is this irresponsibility that co-sponsors of the recent advertising transparency bill are seeking to address.
Still, Russia’s success in targeting American voters with bogus news could not have succeeded were it not for the second problem: a poorly educated electorate susceptible to manipulation. The erosion of civics education in schools, the shuttering of local newspapers – and the consequent decline in the public’s understanding of issues and the political process – conspire to create fertile ground for the sowing of disinformation. more>