How To Apply Bill Belichick’s Formula For Success To Your Business

By George Bradt – It starts with building capabilities. When Suzy Welch sat down with Belichick for CNBC last April and asked whether winning the next Super Bowl was his next goal, he told her that was too far away. Job one was to “Put a good competitive team together.”

He hires for values and manages with guiding principles.

  1. Build capabilities by recruiting the right people with the right values and developing them over time.
  2. Prepare in advance of your most critical interactions, focusing as much energy as possible on customers and as little as practical internally.
  3. Adjust as required, in line with your capabilities and guiding principles.


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