How The Republican Leadership Broke The Four Rules Of Crisis Management

By Steve Denning – In its actions over the last ten days, the Republican leadership has jeopardized its goals through its failure to respect the rules of crisis management:

  • Recognize the crisis as a crisis
  • Get out as much information as possible as soon as possible, particularly any negative information
  • Avoid saying anything that has to be withdrawn
  • Avoid doing anything that looks like a cover-up

The first failure of the Republican leadership was the failure to recognize the crisis as a crisis. The Republicans’ first instinct was to to brush aside the accusation as partisan politics and press ahead with a quick vote on Kavanaugh’s nomination. A single accusation from one woman 36 years ago was presented as “a little hiccup.” (Senator Dean Heller)

However, once the identity and professional background of the accuser became known, first to the FBI on September 13, and then to the public on September 16, it became apparent that she deserved to be heard, as Senators Flake and Collins insisted. In effect, if the Republican leadership had pressed ahead, it would have been at risk of not having enough Republican votes for success.

What the Republican leadership hadn’t initially grasped was that this was a real crisis for Kavanaugh’s nomination. It would have been one thing if the accusation was being made by a partisan politician. It was another when it was made by a well-respected professor, with no active record in partisan politics and no particular axe to grind. Coming in the midst of the #MeToo movement, the accusation was bound to be a sensation. more>

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