In Praise Of Deviants

By George Bradt – Your team needs disrupters, rebels, challengers, and deviants to help it evolve and survive. That’s the main premise of my earlier article on Why The Highest Performing Teams Always Fail Over Time. Here we explore how to get more positive deviation, drawing from Andrew Benedict-Nelson and Jeff Leitner’s book “See Think Solve” on how to solve tough societal problems.

Benedict-Nelson and Leitner’s main premises are:

  1. Deviant behavior can subvert the social norms – informal, unspoken rules – preventing you from solving problems.
  2. Every tough problem is held in place by one or more problematic social norms.
  3. See the actors, history, limits, future, configuration, and parthood, then think about norms and deviance, before deviating from the norm to solve the problem.

Deviance can be positive or negative, evolutionary or revolutionary, unintentional or deliberate. more>

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