Updates from Adobe

Minimal Lines, Maximum Impact
By Terri Stone – Monika Kehrer, our design director and a brilliant illustrator herself, is the force that holds everything together in the studio while I (Adam Goldberg) go off and design animals, plants, and weird shit.

We debated putting this stuff out there because of the possible confusion it might cause for potential clients and the creative community. Does it take away from our branding focus? We don’t think so. At the end of the day, creativity and art are part of our branding DNA, so we decided to not to shy away from it.

Although the illustration rarely shows up in our branding work so far, look closely and you can see the geometric, minimalist, mid-century, pattern work and constructivist threads that run through most everything we design. We like to call it “Messy Modernism.” more>

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