All together, the move is expected to prevent 2.5 million plastic straws and 30 million plastic spoons from being handed out each year, Jenna Evans, Ben & Jerry’s Global Sustainability Manager, said in a press release.
“We’re not going to recycle our way out of this problem,” she said. “We, and the rest of the world, need to get out of single-use plastic.”
In response to the initiative, Greenpeace praised the brand for setting clear, short-term targets and for acknowledging that recycling alone is not enough to solve the world’s mounting plastic problem.
We’ve all been taught that recycling is an important environmental responsibility, but of the 6.3 billion metric tons of plastic waste generated since the 1950s, only 9 percent has been recycled, according to one recent study. What’s more, recycling plastics only perpetuates the use of fossil fuel-based polymers. more>