The Art of the Unnatural
By Brendan Seibel – When he was a kid, Jason DeMarte enjoyed visiting natural history museums to see the dioramas filled with taxidermy wildlife and carefully positioned plants.
As an adult, he determined that those scenes are intended more to capture the imagination than to document reality. And while the diorama designers’ motives may be pure, there is a darker side.
DeMarte saw a correlation between the museums’ “perfect, pristine snippets of nature” and product photography of the sort he’d done for Toys ’R’ Us to pay the bills while earning an MFA in photography. That experience of creating flawless images of merchandise exemplified photography’s role in cultivating consumer desire for false perfection through manipulation and good lighting.
“I started thinking about nature in a different way, as a commodity, as a way of packaging, promoting, and selling a commodifiable object,” DeMarte says.
The disconnect between manufactured perceptions of nature and the imperfect reality has been DeMarte’s artistic focus ever since. His work is a commentary on the artifice underpinning our concept of the world, as well as our constant desire for something “better.” more>