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Bringing Language to Life
By Amy Papaelias – Isabel Lea didn’t expect to fall down the rabbit hole of variable font technology. But since the London-based graphic designer started the Adobe Creative Residency in May 2018, she’s repeatedly found herself at the intersection between technological experimentation and typographic innovation.

If you haven’t spent much time on that particular corner, you may not be familiar with the variable font format. It can reduce web font file sizes and give you loads of typographic variations. (Let’s say you’re unsuccessfully searching for a condensed but slightly bold version of a typeface for a web design. If you choose a variable font, you simply tweak the font’s values using CSS until you get exactly what you’re after.)

However, the possibilities go way beyond the typographically practical, into animation and other areas people are just beginning to explore.

Lea first learned about variable fonts at a two-week intensive type design course at the University of Reading’s Department of Typography. “We had a hands-on workshop where we were looking at variable fonts,” says Lea.

“I thought, ‘Great, you can make a font pulse. Can you make it pulse to something, like music?'” more>

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