The Next Wave Of Digital Growth in India
By Gautam Billa – Demand for wireless mobile broadband in India has been one of the most prevalent technology trends in recent years, putting more pressure on operators to prepare their networks for digital growth in India. Fueled by a considerable drop in smartphone prices and broadband tariffs, the consumption of mobile data dramatically escalated last year.
In fact, wireless broadband subscribers more than doubled in two years, from 200 million in 2016 to 493 million in 2018, according to data released by the Telecom Regulatory Authority of India (TRAI).
The expansion of 4G networks beyond major cities and into rural areas in India has led to better coverage and quality of services, resulting in more subscribers and data consumption. Content in local languages has greatly improved, further contributing to the rising demand for data services across India.
The growth is happening at a tremendous rate and isn’t showing any signs of stopping. According to the Ericsson Mobility Report, the monthly data consumption per smartphone in India will reach 15GB by 2024, growing at a CAGR of 14 percent from 6.8GB in 2018. India will have more than one billion smartphones by 2024 and 80 percent of the users will have 4G LTE connections, according to the report.
Video, Internet of Things (IoT), and cloud-based services will further drive demand for broadband in both consumer and business segments. Low-latency gaming, applications, and business services are also increasing in popularity. more>