This one ubiquitous job actually has four distinct roles
The avatars of the strategist
By Ram Shivakumar – Among the occupational titles that have become ubiquitous in the 21st century, “strategist” remains something of a mystery. What does the strategist do? What skills and mindset distinguish the strategist from others?
Is the strategist a visionary whose mandate is to look into the future and set a course of direction? A planner whose charter is to develop and implement the company’s strategic plan? An organization builder whose mission is to inspire a vibrant and energetic culture? Or is it all of the above?
Academic scholarship does not settle this question. Over the past 50 years, many competing schools of thought on strategy have emerged. The two most prominent are the positioning school and the people school. The positioning school, closely associated with ideas developed by Harvard’s Michael Porter, argues that strategy is all about distinctiveness and not operational efficiency. In this view, the acquisition of a valuable position depends on the unique combination of activities that an organization performs (or controls). The people school, closely associated with the ideas of Stanford’s Jeffrey Pfeffer, posits that the principal difference between high-performance organizations and others lies in how each group manages its most important resource—people. In this view, high-performance organizations foster a culture that reward teamwork, integrity, and commitment.
Because these two schools differ in their doctrines (assumptions and beliefs) and principles (ideas and insights), each envisions a distinct role for the strategist. more>
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