The Infinity Wall
By Charles Purdy – Inspired by the event space’s interior design—which involved curvilinear wood elements and sculptural wooden columns—the team came up with the “Infinity” theme.
“The interior had planes of wood, and there was a beautiful Zaha Hadid bench that looked like a tree trunk made of slats of wood,” says Vincent Rogozyk. “For this reason, we started designing with slats. The scale of the wall informed the scale of the graphics—the idea was to make the whole thing look like a giant object.”
Bałauszko and Michał Czubak brought the designers’ sketches to life, turning the biomorphic and geometric shapes into polished motion graphics. The final work comprised four basic scenes of abstract 3D kinetic animations that were programmed to morph and transition in a loop. “We designed using 3D software and Adobe After Effects CC, with the help of an offsite render farm,” says Rogozyk. “We definitely tested the limits of the hotel’s Internet connection.” more> https://goo.gl/JzQHRZ
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