Why corporate social responsibility can backfire
By Alina Dizik – As CSR has become ingrained in the workplace and even in some brands, researchers are finding drawbacks to how employees react to these initiatives.
More than 90 percent of the 250 largest global companies by revenue now publish detailed annual reports of their corporate-responsibility practices, according to KPMG’s 2017 survey of corporate-responsibility reporting.
So what are the problems?
For one thing, participating in a company’s CSR initiatives can lead to what researchers call moral self-licensing, where a positive action is offset by harmful behavior later on. In cases of moral licensing, company-sponsored social initiatives can trigger poor employee performance because doing good deeds in one area encourages the employee to behave unethically in another, according to research by List and University of Chicago postdoctoral scholar Fatemeh Momeni. more>