Tag Archives: Brand

Updates from Adobe

By Serena Fox – Imagine wearing the same shoes every day of your life. “For my sister, her wheelchair is an extension of her body,” says designer Ailbhe Keane. “Dressing her wheels is like putting on a new pair of boots.”

That’s the idea behind Izzy Wheels, an Irish company that aims to transform the wheelchair from a medical device into a form of artistic self-expression. Founded by Ailbhe and her sister Isabel Keane, the online shop sells colorful, easily interchanged wheelchair spoke guards that feature designs by illustrators and artists from around the world.

Their tagline, “If you can’t stand up, stand out!” was inspired by Isabel, who was born with spina bifida and is paralyzed from her waist down. Growing up, she was frustrated by how little was available to personalize her chair. “I don’t want my chair to look like it was made in a hospital, I want it to look like a piece of fashion,” says Isabel, who today serves as brand ambassador and spokesperson (no pun intended) for the company that bears her name. more> https://goo.gl/URbUKg

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Without A Trace

Acsis – “We are in an age when consumers are too savvy to rely on brand loyalty anymore,” said John DiPalo, Chief Technology Officer for Acsis, Inc. “People want more than just reassurances that their medicine and food products are safe.”

With more companies outsourcing for raw materials and distribution, having end-to-end visibility in a supply chain is an absolute necessity in order to ensure public safety, as well as brand protection. While branding is the proven means of gaining consumer loyalty, there is downside — the stronger the brand, the greater the risk. A global brand’s strength can become a liability overnight if tainted with a product quality issue such as a food or medication scandal. more> http://tinyurl.com/abp7pxv