Tag Archives: Empower

Updates from Adobe

By Serena Fox – Imagine wearing the same shoes every day of your life. “For my sister, her wheelchair is an extension of her body,” says designer Ailbhe Keane. “Dressing her wheels is like putting on a new pair of boots.”

That’s the idea behind Izzy Wheels, an Irish company that aims to transform the wheelchair from a medical device into a form of artistic self-expression. Founded by Ailbhe and her sister Isabel Keane, the online shop sells colorful, easily interchanged wheelchair spoke guards that feature designs by illustrators and artists from around the world.

Their tagline, “If you can’t stand up, stand out!” was inspired by Isabel, who was born with spina bifida and is paralyzed from her waist down. Growing up, she was frustrated by how little was available to personalize her chair. “I don’t want my chair to look like it was made in a hospital, I want it to look like a piece of fashion,” says Isabel, who today serves as brand ambassador and spokesperson (no pun intended) for the company that bears her name. more> https://goo.gl/URbUKg

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