Tag Archives: Health

Updates from Adobe

I Can Get Paid for Bike Helmet Art?!
By Jordan Kushins – There’s so much freedom to be found on a bike: hop on, start pedaling, and go go go. But before setting out, adults have an important decision to make: to helmet or not to helmet. Danny Sun understands that despite the fact that strapping one on can literally save your life, helmets can be a tough sell for adults. “I know I work on a product that no one really wants to wear,” he says.

Sun is an art director at Bell, a longtime leader in the motorcycle and bicycle helmet field. He and senior designer Anne Mark have been adorning bike helmets—specifically, “mid-price-point helmets for average everyday riders,” she says—with colors, graphics, finishes, and more for more than a decade. They regularly collaborate with companies such as Disney, Lucasfilm, and Marvel, and produce custom lines for major big-box clients. The full-time job of a helmet designer requires far more than digital creative skills; here’s what it takes to make it in the challenging, curvilinear world of helmet art.

Personal reasons for going without headgear varies, but often, it’s an image thing. “There’s a whole generation who feel like helmets are really dorky,” says Sun.

In the quest to get as many riders as possible opting in, helmet designers have got to offer options that cater to that wide range of potential customers. It’s about finding a balance, but also pushing the boundaries a bit on what might spark a potential purchase—but also joy. more>

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Nuclear Weapons Are Getting Less Predictable, and More Dangerous

By Patrick Tucker – On Tuesday, U.S. Secretary of State Mike Pompeo met his counterpart, Russian Foreign Minister Sergey Lavrov, to discuss, among many things, the prospect of a new, comprehensive nuclear-weapons treaty with Russia and China.

At the same time, the Pentagon is developing a new generation of nuclear weapons to keep up with cutting-edge missiles and warheads coming out of Moscow. If the administration fails in its ambitious renegotiation, the world is headed toward a new era of heightened nuclear tension not seen in decades.

That’s because these new weapons are eroding the idea of nuclear predictability.

Since the dawn of the nuclear era, the concept of the nuclear triad — bombers, submarines, and intercontinental ballistic missiles — created a shared set of expectations around what the start of a nuclear war would look like.

If you were in NORAD’s Cheyenne Mountain Complex in Colorado and you saw ICBMs headed toward the United States, you knew that a nuclear first strike was underway. The Soviets had a similar set of expectations, and this shared understanding created the delicate balance of deterrence — a balance that is becoming unsettled.

Start with Russia’s plans for new, more-maneuverable ICBMs. Such weapons have loosely been dubbed “hypersonic weapons” — something of a misnomer because all intercontinental ballistic missiles travel at hypersonic speeds of five or more times the speed of sound — and they create new problems for America’s defenders.

“As I stand here today, I don’t know what that solution set looks like,” Gen. Paul Selva, the Vice Chairman of the Joint Chiefs of Staff, said at an Air Force Association event in April. “If you’re going Mach 13 at the very northern edge of Hudson Bay, you have enough residual velocity to hit all 48 of the continential United States and all of Alaska. You can choose [to] point it left or right, and hit Maine or Alaska, or you can hit San Diego or Key West. That’s a monstrous problem.”

This makes it harder for U.S. leaders, in the crucial minutes before a potentially civilization-ending nuclear strike, to understand just what kind of weapon is inbound. more>

Updates from Georgia Tech

Smart Communities Address Transportation, Housing, Flooding Challenges
By John Tibbetts – Four Georgia communities are exploring innovative technologies and collaborating with local partners and Georgia Institute of Technology research teams to help drive the state’s smart development.

Georgia Tech leads the pilot Georgia Smart Communities Challenge, which supports one-year projects to develop and implement smart design solutions to some of the biggest challenges facing the state.

The four selected localities were chosen from a pool of applicants statewide.The cities of Albany and Chamblee and the counties of Chatham and Gwinnett are focusing on pilot projects to improve local housing investments, address traffic and transportation challenges, and develop more targeted flooding forecasts of storms and sea level rise along Georgia’s coast.

A local government coordinates each project. But community and neighborhood groups, industry, and others are crucial collaborators. A Georgia Tech researcher conducts studies and provides guidance in pursuit of each project’s goals, supported by graduate and undergraduate students.

Each community has received $50,000 in grants and $25,000 from Georgia Tech in research support. Communities also raised matched funds. Georgia Power is the lead sponsor, with additional financial support from the Atlanta Regional Commission. The work began in September 2018 and will continue through September 2019.

Students are engaged through the research projects but also through two additional summer programs. The Georgia Smart Community Corps is a full-time, paid summer fellowship for Georgia Tech students to become part of the project team. It is a joint collaboration with the Strategic Energy Institute, Center for Serve-Learn-Sustain, Center for Career Discovery and Development, and the Student Government Association. more>

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Updates from Chicago Booth

Public disclosures help hold politicians accountable
By Rebecca Stropoli – A common problem in democracies is that, once elected, politicians may fail to address the needs of their constituents, especially the poorer ones. But is there a way to empower the electorate by holding officials accountable for their actions?

MIT’s Abhijit Banerjee and Harvard’s Nils Enevoldsen, Rohini Pande, and Michael Walton examined the effect that publicizing politicians’ records had on electoral results in the 2012 municipal elections in Delhi, India. They find that being issued public report cards caused politicians to shift their spending priorities.

With more than 18 million people, Delhi is the world’s second-largest city, behind Tokyo. Poor people living in slums form a significant share of the Delhi population. Slum dwellers, in fact, account for an electoral majority in many of the city’s 272 single-member wards, each of which elects a councilor to the municipal government every five years.

The anticipation of media reports did influence the policies of politicians representing poorer areas, the findings suggest. Councilors in high-slum wards whose report cards were published shifted their spending priorities to better match the needs of their constituents.

The “effective spending” on the needs of the poor by these councilors over two years increased by about $5,000 on average, or more than 13 percent, Enevoldsen says. more>

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Updates from Chicago Booth

How local productivity growth affects workers near and far
One city’s boom can be felt across a nation
Chicago Booth – When big cities experience an economic boom, you expect an upsurge in wages and growth in those areas. But there’s some nuance: according to Chicago Booth’s Richard Hornbeck and University of California at Berkeley’s Enrico Moretti, one area’s surge particularly benefits low-skilled workers locally—and high-skilled workers elsewhere.

Using total factor productivity (TFP) as a measure of local productivity growth, Hornbeck Amount and Moretti analyzed two decades of data from major US cities to quantify the direct effects on people living in booming cities and the indirect effects on people elsewhere. Allowing for trade-offs between salary and cost-of-living increases, as well as unequal distribution of benefits across different groups, the researchers find that low-skilled workers gained the most from local productivity growth.

But gains extended further afield: a boom in San Diego or Los Angeles, say, was also felt in other cities. And high-skilled workers gained more from productivity growth in other cities. more>

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Updates from Siemens

Perceptible differences that drive top-line growth
Siemens – 150 million times a day…

…someone, somewhere in the world, chooses a Unilever product.

Unilever’s brand portfolio spans 14 categories of home, personal care and food products and includes world favorites such as Lipton, Knorr, Dove and Omo. The company employs 179,000 people in 100 countries worldwide. Its products are sold in the Americas, Europe and Asia/Africa in roughly equal distribution.

Innovation is critical to sustaining Unilever’s growth. “We see product innovation as one of the key drivers of top-line growth,” says Huw Evans, R&D director of information in Unilever’s Home and Personal Care Division. Unilever defines product innovation this way:

“Product innovation means providing the consumer with a product that delivers a perceivable benefit that is differentiated from those of our competitors and that differentiation drives the choice to purchase and use that product,” explains Evans.

“You can change products to improve their price differentials, for example, but if the consumer is not really experiencing a difference, then we wouldn’t classify that as innovation. Innovation is about consumer-perceptible benefits that drive choice. To help achieve this Unilever invests €1 billion every year in research and development, which includes support for five major laboratories around the world that explore new thinking and techniques to help develop our products.” more>

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Updates from Georgia Tech

Signals from Distant Lightning Could Help Secure Electric Substations
By John Toon – Side channel signals and bolts of lightning from distant storms could one day help prevent hackers from sabotaging electric power substations and other critical infrastructure, a new study suggests.

By analyzing electromagnetic signals emitted by substation components using an independent monitoring system, security personnel could tell if switches and transformers were being tampered with in remote equipment. Background lightning signals from thousands of miles away would authenticate those signals, preventing malicious actors from injecting fake monitoring information into the system.

The research, done by engineers at the Georgia Institute of Technology, has been tested at substations with two different electric utilities, and by extensive modeling and simulation. Known as radio frequency-based distributed intrusion detection system (RFDIDS), the technique was described February 26 at the 2019 Network and Distributed System Security Symposium (NDSS) in San Diego.

“We should be able to remotely detect any attack that is modifying the magnetic field around substation components,” said Raheem Beyah, Motorola Foundation Professor in Georgia Tech’s School of Electrical and Computer Engineering and co-founder of Fortiphyd Logic, Inc. “We are using a physical phenomenon to determine whether a certain action at a substation has occurred or not.”

Opening substation breakers to cause a blackout is one potential power grid attack, and in December 2015, that technique was used to shut off power to 230,000 persons in the Ukraine. Attackers opened breakers in 30 substations and hacked into monitoring systems to convince power grid operators that the grid was operating normally. Topping that off, they also attacked call centers to prevent customers from telling operators what was happening. more>

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How the body and mind talk to one another to understand the world


By Sarah Garfinkel – When considering the senses, we tend to think of sight and sound, taste, touch and smell. However, these are classified as exteroceptive senses, that is, they tell us something about the outside world. In contrast, interoception is a sense that informs us about our internal bodily sensations, such as the pounding of our heart, the flutter of butterflies in our stomach or feelings of hunger.

The brain represents, integrates and prioritizes interoceptive information from the internal body. These are communicated through a set of distinct neural and humeral (ie, blood-borne) pathways. This sensing of internal states of the body is part of the interplay between body and brain: it maintains homeostasis, the physiological stability necessary for survival; it provides key motivational drivers such as hunger and thirst; it explicitly represents bodily sensations, such as bladder distension.

But that is not all, and herein lies the beauty of interoception, as our feelings, thoughts and perceptions are also influenced by the dynamic interaction between body and brain.

The shaping of emotional experience through the body’s internal physiology has long been recognized. The American philosopher William James argued in 1892 that the mental aspects of emotion, the ‘feeling states’, are a product of physiology. He reversed our intuitive causality, arguing that the physiological changes themselves give rise to the emotional state: our heart does not pound because we are afraid; fear arises from our pounding heart. more>

Updates from Siemens

Plant Module Design
Siemens – Deliver greater innovation at higher quality and lower cost with our comprehensive 3D plant module and equipment design solutions for the Energy & Utilities industry. Our 3D CAD solutions provide a fully integrated and intuitive suite of broad and deep, best in class capabilities. They combine a data-centric approach to modular plant design with full configuration management to dramatically improve efficiencies at the fabrication facility.

Global megatrends such as the rise of international competition and prolonged low commodity prices are disrupting the entire Energy & Utilities industry. Leading Equipment OEM’s and EPCs are adopting a more modular approach to plant and module design and fabrication. more>

Updates from Chicago Booth

Viewing FICO scores spurs better financial habits
By Carla Fried – When it comes to financial matters, consumers tend to have a lot of confidence but a dearth of knowledge.

More than 400,000 customers of Sallie Mae, a private college-loan lender and servicer, were included in a study that tracked whether a quarterly email letting them know how to view their FICO score for free on Sallie Mae’s website might lead to better financial habits.

The FICO score is the ubiquitous financial report card businesses use to size up the creditworthiness of consumers.

Tatiana Homonoff, Rourke O’Brien, and Abigail Sussman find that Sallie Mae borrowers who received a quarterly email “nudge” were 65 percent more likely to log in to the website and view their FICO scores than customers who did not get the inbox prompt. Moreover, during the two-year study period that ended last June, participants who received the messages saw their FICO scores rise and were less likely to be delinquent in paying their bills. more>

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