Reimagining the auto industry’s future: It’s now or never
Disruptions in the auto industry will result in billions lost, with recovery years away. Yet companies that reimagine their operations will perform best in the next normal.
By Thomas Hofstätter, Melanie Krawina, Bernhard Mühlreiter, Stefan Pöhler, and Andreas Tschiesner – Electric mobility, driverless cars, automated factories, and ridesharing—these are just a few of the major disruptions the auto industry faced even before the COVID-19 crisis. Now with travel deeply curtailed by the pandemic, and in the midst of worldwide factory closures, slumping car sales, and massive layoffs, it’s natural to wonder what the “next normal” for the auto sector will look like. Over the past few months, we’ve seen the first indicators of this automotive future becoming visible, with the biggest industry changes yet to come.
Many of the recent developments raise concern. For instance, the COVID-19 crisis has compelled about 95 percent of all German automotive-related companies to put their workforces on short-term work during the shutdown, a scheme whereby employees are temporarily laid off and receive a substantial amount of their pay through the government. Globally, the repercussions of the COVID-19 crisis are immense and unprecedented. In fact, many auto-retail stores have remained closed for a month or more. We estimate that the top 20 OEMs in the global auto sector will see profits decline by approximately $100 billion in 2020, a roughly six-percentage-point decrease from just two years ago. It might take years to recover from this plunge in profitability.
At the operational level, the pandemic has accelerated developments in the automotive industry that began several years ago. Many of these changes are largely positive, such as the growth of online traffic and the greater willingness of OEMs to cooperate with partners—automotive and otherwise—to address challenges. Others, however, can have negative effects, such as the tendency to focus on core activities, rather than exploring new areas. While OEMs may now be concentrating on the core to keep the lights on, the failure to investigate other opportunities could hurt them long term.
As they navigate this crisis, automotive leaders may gain an advantage by reimagining their organizational structures and operations. Five moves can help them during this process: radically focusing on digital channels, shifting to recurring revenue streams, optimizing asset deployment, embracing zero-based budgeting, and building a resilient supply chain. One guiding principle—the need to establish a strong decision-making cadence—will also help. We believe that the window of opportunity for making these changes will permanently close in a few months—and that means the time to act is now or never. more>
Posted in Business, Economic development, Economy, Education, Energy & emissions, Healthcare, History, How to, Nature, Net, Regulations, Science, Technology, Transportation
Tagged Business improvement, Capital, Government, Health, Internet, Jobs, McKinsey, Skills, Super regions, Technology
Many investments in digital farming have not fulfilled their full potential. What can companies do to improve returns?
Creating value in digital-farming solutions
By Shane Bryan, David Fiocco, Mena Issler, RS Mallya Perdur, and Michael Taksyak – Over the past 20 years, agriculture has undergone a digital revolution. It started quietly with original-equipment manufacturers that began to sell harvesters with guidance systems and auto steering, then roared to life in 2013 with Monsanto’s nearly $1 billion acquisition of the digital-agriculture company Climate Corporation. Since then, there has been an arms race within the industry, with billions of dollars invested and hundreds of millions of acres affected by digital farming.
The rapid pace of investment and broad adoption of digital technologies on the farm are a testament to the power of digital to reduce costs, boost yields, and put more money in the pockets of growers. However, despite the promise of digital-farming solutions, our research suggests that such investments have not lived up to expectations of the companies that made them. To explore why this might be the case and what could be done to improve outcomes, we conducted a survey of more than 100 industry executives from across the agriculture value chain.
For the purpose of this article, we define “digital farming” as any platform or application that processes input data to provide growers or crop advisers with agronomic decision-making support. These include proven digital offerings (such as variable-rate application) and ones that are more novel (such as in-season sensing). We excluded automation equipment, drones, and services that are not linked to agronomic decisions (for example, fleet-management software).
The survey found that most agriculture companies have invested in digital-farming solutions, but less than 40 percent of respondents (representing a broad swath of the industry) self-reported positive returns. To understand why, we tested a number of success factors, several of which dramatically increase perceived success. These standout factors include:
- high attention from CEO and top team
- clear strategy and business case linked to value creation
- at-scale investment
About two-thirds of survey respondents indicated they had just one of these success factors in place; this suggests that the disappointing returns from digital-farming investments may be due to lack of adequate preparation. more>
Posted in Business, Economic development, Economy, Education, History, How to, Nature, Net, Regulations, Science, Technology, Transportation
Tagged Business improvement, Climate change, Farming, Health, Internet, McKinsey, Skills, Technology