In the post-recession years, this became conventional wisdom, as more and more Americans took jobs—well, “jobs”—with companies like Postmates, Fiverr, TaskRabbit, and Lyft. But the gig economy was then and is now a more marginal phenomenon than it might have seemed.
The gig economy might be new and big and radical and transformative. It might represent a powerful business model for venture investors and tech companies. But Uber and similar companies were not and are not driving tidal changes in the way that Americans make a living.
Wild predictions aside, it was always clear that many gig workers were taking on these kinds of jobs as a temporary stopgap or a way to supplement their income, rather than as a substitute for a full-time position. A comprehensive look at the Uber workforce by Krueger and Jonathan Hall, the company’s internal head of economic research, found that, “Most of Uber’s driver-partners had full- or part-time employment prior to joining Uber, and many continued in those positions after starting to drive with the Uber platform.”
There’s another reason why a false narrative might have hold: Gig work is vastly more prevalent in the big coastal cities where many investors and journalists live, leading to a kind of media myopia about the scale of the phenomenon. And gig work seemed like the future. more>