Tag Archives: NXP Semiconductors

NXP Rolls Out Radar Development Platform

By Charles Murray – A new reference platform promises to speed the development time of automotive radar devices for adaptive cruise control, automated braking, and automated steering.

NXP Semiconductors N.V., maker of the new platform, says that it provides engineers with a more direct path to production than any previous product.

“They can kickstart their development activities and accelerate the time it takes to develop a product that can be deployed into production vehicles,” Colin Cureton, senior director of product management for ADAS at NXP Semiconductors, told Design News.

NXP is timing the product rollout for a huge anticipated increase in the use of automotive radar systems. Today, radar is employed in automated braking systems that detect pedestrians and cyclists in front of and behind vehicles, as well as in automated emergency steering, cross-traffic detection, and child detection.

In the near future, many vehicles are expected to deploy radar on the front and rear, as well as on all four corners. NXP predicts that overall use of automotive radar will jump from 24 million units shipped worldwide in 2016 to 168 million units in 2025—a seven-fold increase. more>

Where Did Qualcomm Go Wrong?

By Bolaji Ojo – It’s a justifiable question. The Qualcomm–NXP trip was an expensive sortie: Qualcomm has paid $2 billion in mandatory break-off fees to NXP, but the bill for the hidden costs may be much higher. For nearly two years, the communications IC and IP supplier and its target endured prolonged uncertainties. Even now, the spasms from customer disruptions remain strong while many employees, though heaving a sigh of relief, must figure out where they truly belong in the enterprise.

Qualcomm is moving on resolutely from the NXP debacle. It must. However, the implications and lessons — if any — are industry-wide. One of the largest acquisitions in the history of the semiconductor industry foundered because of oppositions from various fronts, including customers who might have benefited from it. Simply dumping the blame on nebulous factors and faceless regulators will result in the industry learning nothing from the experience. Perhaps the transaction was destined to fail. Perhaps it could have been better managed and successfully, too. A thorough assessment of why this deal collapsed would offer lessons that can be applied to future deals.

There are no signs that Qualcomm will conduct a detailed analysis of why and how the bid unraveled. It is easier — again — to simply toss more money at stakeholders and move on. NXP’s management and shareholders who had tendered their equity could slake their thirst with $2 billion in Qualcomm’s money. more>

Ethernet for Vehicles Advances

By Charles Murray – A coalition of automakers and automotive suppliers said recently that they are forming a special interest group (SIG) aimed at driving broad-scale adoption of Ethernet in vehicles, largely to serve the expected boom of camera-based applications in cars. At the same time, NXP Semiconductors announced that it is licensing Broadcom Corp.’s BroadR-Reach Ethernet technology, which would enable automakers to run a two-wire, twisted-pair type of Ethernet, instead of the four-wire type we’ve come to know in laptops. more> http://twurl.nl/vbawo2