Framing the Story: Animator Jocie Juritz
By Scott Kirkwood – London-based animator Jocie Juritz spends her days explaining complicated subjects—for instance, the impact of false memories, the history of the color white, and the science behind nanomolecular genetic switches—all in three minutes or less.
She started out with a few cat GIFs posted on Tumblr, and those led to a call from the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA)—sort of a British version of TED.
Juritz wasn’t always sure she would become an animator. When her coursework at Kingston University required that she choose between the illustration track and the animation track, she was stuck: She’d always struggled to pack enough information into a single image, but she didn’t know if she was cut out for the laborious, time-intensive work of animation. Her professors encouraged her to give animation a trial run, and she soon realized that the art form contained many of the things she’d loved even as a child: drama, performance, characters, and storytelling—all with words, music, and sound effects.
Given the complex and often dense subject matter they deal with, Juritz’s short videos have garnered a surprising number of views on Vimeo and other outlets. It started with those cat GIFs (inspired by her own cats, Etta and Ziggy), which got the attention of editors at Tumblr. more>
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