In A New Marketing World, The Product Is The Message | Co.Create


.. a brand is, in essence, a promise.

It represents a group of people (usually a group, sometimes an individual) that stand for something. In exchange for buying into that brand, the people behind it will deliver that promise. It’s that simple.

via In A New Marketing World, The Product Is The Message | Co.Create | creativity + culture + commerce.

Making Talent: 4 Lessons from the Front Lines Of Digital Education | Co.Create


Given the multilayered task of creating a more digital savvy culture, what are the starting points? The pitfalls? The myths?

Here are four lessons learned as someone at the front lines of digital talent development ..

via Making Talent: 4 Lessons from the Front Lines Of Digital Education | Co.Create | creativity + culture + commerce.

Why Are We Blaming Technology for Our Lack of Focus? | Pacific Standard


“Paying attention requires not just ability but desire. Technology may snuff out our desire to focus.”

So the constant titillation offered by our consumer electronics is dampening even our will to consume just one thing at a time without leaping to the next.

via Why Are We Blaming Technology for Our Lack of Focus? – Pacific Standard.

Can We Ever Really Eradicate a Disease? | Pacific Standard


Will Ebola be eradicated? If it is, it will be only the second human disease ever wiped out. The first was smallpox, which ceased infecting humans in 1977.

.. smallpox had a factor that Ebola can’t offer: There was no animal vector.

Humans caught the disease from other humans alone, and breaking transmission forever simply required vaccinating humans. Ebola is different, a disease of the forest. It’s thought to exist in bats, primates, and other animals. Eradication could mean eliminating the reservoirs of viruses in all other affected species, a task with dimensions even more gargantuan than vaccinating every human.

via Can We Ever Really Eradicate a Disease? – Pacific Standard.

Many Make It to the One Percent, But Few Stay Long | Pacific Standard


.. there’s quite a lot of turnover up in the 99th percentile—only about one in 200 will stay at the top for a decade or more, and reaching the top is still more likely for educated white men.

via Many Make It to the One Percent, But Few Stay Long – Pacific Standard.

The Patent Troll Wars are Back in Congress | NationalJournal.com


House Judiciary Chairman Bob Goodlatte will reintroduce White House-supported legislation that aims to reduce predatory patent litigation—better known as "patent trolling."

via The Patent Troll Wars are Back in Congress – NationalJournal.com.

Something economists thought was impossible is happening in Europe | Vox


.. the interest rate situation in Europe is so strange that until quite recently, it was thought to be entirely impossible.

There was a lot of economic theory built around the problem of the Zero Lower Bound — the impossibility of sustained negative interest rates.

via Something economists thought was impossible is happening in Europe – Vox.

Patent reform could put American innovation at risk | Washington Times


More than 200 years ago, the Framers of the Constitution saw the value of protecting the works of America’s inventors, innovators and builders ..

They recognized that work, even before the Industrial Revolution, didn’t just include the sweat of a man’s brow, but the value of ideas, concepts and intellectual vision. They viewed the patent as a property right, held by the inventor and protected by the government.

via CHARLES COOPER: Patent reform could put American innovation at risk – Washington Times.

Fourth International Broadband Data Report (2015) | FCC.gov



This is the International Bureau’s fourth International Broadband Data Report (IBDR or Report). Required under Section 103(b) of the Broadband Data Improvement Act (BDIA), the IBDR provides comparative international information on broadband services.

via Fourth International Broadband Data Report (2015) | FCC.gov.

All We Are Saying Is Give Greece a Chance | Bloomberg View


.. the risk of a misstep by an inexperienced new government and its hard-faced negotiating partners remains high.

Europe’s leaders need to understand that the costs of a Greek euro exit would be enormous — not just for Greece but for the wider union as well.

via All We Are Saying Is Give Greece a Chance – Bloomberg View.