The group is headed by Chris Daniels, whose entire career at Facebook and Microsoft before then has been in business development. His title on LinkedIn is: “Vice President, Product – Internet.org at Facebook.”
What is business development? I think the best definition comes from James Cohane. He defines business development as: “the function at the company responsible for identifying, securing, and/or managing relationships with organizations outside of the company (excluding customers and suppliers) that helps other key functions at the company achieve their respective goals.”
And that’s what Internet.org is. Its function is to work with other companies, carriers and governments to help Facebook as a company achieve its goal to increase the number of Facebook users.
Ultimately, for both Facebook and its partners, Internet.org is nothing more than a customer-acquisition initiative.