Clinton air war fails to sink Trump | TheHill


Part of the reason may be that TV advertising — often the single biggest budget item within a campaign — is losing its effectiveness.

“It’s becoming more difficult to target voters,” said one Democratic strategist, who requested anonymity to speak candidly. “Voters are more cynical about ads because they have seen them for decades. Nothing is as effective as it used to be.”

Source: Clinton air war fails to sink Trump | TheHill

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