The B2B2C Approach in a Changing Sales Landscape


There’s a new business model in town, and it’s changing the contours of the sales landscape. Whereas companies used to subscribe to a B2B (business-to-business) or B2C (business-to-consumer) model, the recent desire to innovate at a competitive pace has inspired many companies to try a B2B2C approach.

Kris Goldhair, strategic account director at KBMax, explains why more manufacturers are looking to technologies like configure, price, quote (CPQ) to help sales teams reduce their close times, automate processes and efficiently respond to the call for mass customization in a B2B2C era.

Source: Q&A: The B2B2C Approach in a Changing Sales Landscape

READ  Here's Why Your Gut Instinct Is Wrong At Work – And How To Know When It Isn't | GovExec.com

Leave a Reply

Your email address will not be published. Required fields are marked *