Can social media ‘targetcasting’ and democracy coexist?


Speaking recently at Georgetown University, Mark Zuckerberg told an audience “I’ve focused on building services to do two things: give people voice, and bring people together.”

He later said “More people being able to share their perspectives has always been necessary to build a more inclusive society.” The speech anointed Facebook as the “Fifth Estate” in which “people no longer have to rely on traditional gatekeepers in politics or media to make their voices heard.”

The problem is that the platform Zuckerberg created does more than “give people voice, and bring people together.” It is economically incentivized to drive people apart. In the process it shatters an underpinning of democracy.

Source: Can social media ‘targetcasting’ and democracy coexist?

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